I love this. Dedicated Jobnikim of the Kirya striking their best pose outside the Azrieli Center.
45 Years of Unified Jerusalem. Profile 64 FB.
10.9.13
7.9.13
Sorry, Israelis
As the high holidays are upon us, the flood of Israeli tourists is once again reaching pitch levels all across the world. According to many people though, this is not exactly an occasion to celebrate. With each individual trip abroad, our reputation seems to take another hit. And it has little to do with anti-Semitism or Israeli government policy. The majority of the blame lies squarely at the foot of the average Israeli, who no matter what just can't seem to shake their brutish and crass ways. Things apparently have gotten so bad that the Israeli Goodwill Ambassadors Association had to take it upon themselves to initiate an aggressive PR campaign to get the point across to our fellow citizens that their behavior abroad can no longer be tolerated.
I'll be the first to say, that even as someone who doesn't identify as a true Israeli, nonetheless, on paper I am, and I still care about the people here, and just as equally about our reputation. As funny as a lot of these ads are, the root of the problem isn't too humorous. If we're going to claim to be cultured and enlightened, it's about time we join the rest of the civilized world and act like it.
I'll be the first to say, that even as someone who doesn't identify as a true Israeli, nonetheless, on paper I am, and I still care about the people here, and just as equally about our reputation. As funny as a lot of these ads are, the root of the problem isn't too humorous. If we're going to claim to be cultured and enlightened, it's about time we join the rest of the civilized world and act like it.
"There are enough animals in the world, don't become one of them"
Simply way overdue.
5.9.13
4.9.13
3.9.13
פרופיל 64
Despite spending more than enough time in front of the tv usually glued to the news or whatever sporting event might be on, it's become rather rare that I find myself actually sitting down and watching shows on the tube, with a few guilty exceptions that I'm too embarrassed to admit.
Last night though, somewhere in between serious programming about events in Syria, I happened to stumble up upon a little gem on Channel 10 that was seemingly thrown on right after prime time, quite under the radar. To anyone who has served in the IDF in any capacity, from combat soldiers to rear service personnel, Lohamim to Jobnikim, no matter what you did in the army, there is no chance of not laughing after just seeing a few minutes of Profile 64. The origin of the show's title, Profile 64, just happens to be the level of IDF medical profile assigned where one is deemed completely unfit for combat service. It couldn't be any more fitting.
פרופיל 64 FB
The basic premise of the show is about an officer in a combat unit, who after a series of operational mistakes in the field gets himself demoted and is forced to lead a misfit group of spoiled and lazy "Jobnikim" in an intelligence unit. Every stereotype in the IDF is brought to the surface and poked fun at in each episode, and it's pretty damn funny. Even though the show is in Hebrew, you don't have to know the language to pretty much get it.
Profile 64. Episode 1.
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